Sometimes the hardest part of running a blog is not in creating the content itself, but in building up good levels of site traffic, and encouraging new and repeat visitors. Here are some tips on how to promote your website and blog, and keep it up to date and relevant:
If you are publishing online you need to be a part of the whole web scene, and create a good web presence that will reach as many people as possible and draw them through to your blog. This is often referred to as ‘social media marketing’ and is basically a way of marketing by utilizing the popular and varied social media scene on the Internet.
Social networking is an excellent way to increase your web presence and every time you create a profile or post, or send a message to your online friends and colleagues, make sure you include a link back to your website and tell everyone about your blog. For instance, you post a detailed blog about, say, the best project management qualifications but you want to make sure your Twitter followers, Google+, Facebook and LinkedIn followers are all made aware that you are an expert in project management and have published a definitive guide to project management. You can, of course, do this manually but there are also tools (such as Wordpress plugins) that can help you to automate this process.
Also take time to look at other prominent blogs on the web (especially those that cover similar subjects to yours), and leave comments and posts that have details of your blog and link back to your website.
Post relevant articles on reputable sites too if there are opportunities for guest blogs. For example if your blog is about project management then post articles about project management qualifications and PM training courses for example, and leave a visitor hook in each article such as ‘find out more at …’ and then put your website link so that the person reading the article is encouraged to visit your blog for more details.
Visit forums that are related to your blog and make posts, again leaving links and details that lead back to your website and blog.
It can be hard to make money from publishing online, and the bulk of many website earnings usually comes through affiliate marketing schemes such as pay-per-click (PPC) and cost-per-sale (CPS). With PPC schemes a publisher will agree to host adverts… Continue Reading →
We all know how useful Wordpress is when it comes to creating a variety of website types as well as for straightforward blogs. It’s ease-of use in addition to the rage of ready-made themes and plugins to extend a website capabilities has contributed to making Wordpress the website building application of choice for everyone from the humblest blogger to web developers creating commercial sites.
Whether you are a part-time blogger who wants a simple blog to discuss the topics important to you or a medium sized company looking for a budget-conscious way to get a new website (or anything in between) then you can benefit from all the advantages Wordpress brings. Contemporary, mobile responsive themes that make colours, layout and other aspects of web design a doddle. Plugins that allow you to easily add functionality such as search engine optimisation feature, reliable cloud backups or adding social sharing buttons.
For small businesses this is the perfect way to create a new website; it is affordable, easy to choose a suitable design and, even better, easy for you or one of your employees to keep updated without the additional costs of getting a web developer to do it in those early days when you are growing your business.
It is also now possible to create highly profitable review sites with the popular WordPress app together with the WPReviewEngine plugin. You can use the WordPress review site plugin to upgrade either a standalone WordPress site or an existing blog and turn it into a content rich review site with strong affiliate links. The WPReviewEngine plugin is quick and easy to install and offers a number of features including star ratings, comparison tables, customizable display options and sidebar widgets.