Email marketing is a powerful promotional tool, and can be used to communicate with new and existing customers quickly and easily, with very little overall costs. Industry studies have shown that the response rates from email marketing campaigns are higher than other direct marketing methods, such as paper based postal schemes, and a strong email campaign can expect to have an effective 5% response rate.

To help you build and manage a successful email marketing campaign it is recommended that webmasters utilize one of the many online email marketing services, who can provide you with the necessary software to enable you to create, send and track all of your campaigns. One of the leading email marketing software companies is Interspire, who cater to over 15,000 different businesses needs, from individual webmasters to global digital advertising agencies.

Interspire provides one of the industries most robust and dynamic web based email marketing software solutions, which can offer you access either through the host services, or installation on your own private servers.

Interspire Email Marketer Benefits

The Interspire email marketing packages include many features to help you contact your customers such as newsletters, welcome and promotional emails and autoresponders. The software is straightforward and easy to use, with plenty of excellent customer support to help guide you through setting up and managing successful marketing campaigns.

email marketing softwareThe installation takes only 10 -20 minutes to complete from start to finish, giving you immediate access to over 35 industry specific templates to begin setting up your campaigns, which enables you to get started quickly without the additional task of designing the layout of your campaigns from scratch. You can also customize each template to create a more individual look, including logos, colors and basic layout and the Interspire email marketing software also has some other excellent features including:

  • Multiple user accounts to run target specific campaigns, with separate contact lists and statistical reports.
  • Easy integration with existing ecommerce billing systems.
  • Straightforward, browser-based contact management.
  • Personalized auto-responders and emails.
  • Split test software to run small sample email campaigns before selecting the most successful to issue to your main contact list.
  • Bulk email marketing to save time and costs.

Another key benefit of Interspire email marketing is that you only pay an initial one-time set up fee, which means you will not have to pay any further costs like monthly or ‘per email’ charges. This enables you to reduce overall costs on your email marketing campaigns and is ideal for those webmasters new to this type of advertising. There is also a 100% money back guarantee offered just in case you are unsatisfied with Interspire’s software, which can be claimed up to 60 days after the initial purchase.

You will also find various tutorials related to this product on their blog. For example, checkout this tutorial on “How You Can Quickly Design an HTML Email Using Interspire Email Marketer 5.5″

Interspire have an excellent security reputation, and only the account holder has access to subscriber lists and details of email campaigns via the secure log in procedure. To find out more about Interspire’s email marketing software you can visit the official website and watch this helpful online demo (with some restricted features). :cool:

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