Google’s page rank and why I consider it to be useless and outdated. Page rank or PR for short is calculated by your links on other pages and the importance of those pages.
Unfortunately PR has been far too easy to cheat until recently simply by using a 302 redirect you where able to get PR0 pages with high PR`s. This was then used to sell links to lower ranking websites and effectively game the system.
The most important factor in PR is link popularity. Pages that include keywords in titles and headers will not rank well if the link count is low. The crawl rate of the Googlebot is also determined by a websites PR with higher ranking sites crawled more frequently.
It seems to me that Google is now more concerned with advertisements then being a quality search engine. After all if we cannot buy links or exchange links then the only other alternative is Googles Ad words hence Google make all the money. The problem is most webmasters are too scared to go against what Google say in fear of losing their rankings.
You no longer need a high PR to rank on the first page of Google in fact you don’t even need any PR at all out blog ranks well in Google for many different search terms and our PR is currently zero. So in my opinion PR is now irrelevant when it comes to ranking well in search engines.
At the end of the day I couldn’t care less what Google thinks of my websites they don’t purchase anything from me or click on my ads my customers do that and they will always come first.
With a bit of luck PR will fade away in the future and sites will rank for the quality of their unique content not for that pointless little green bar.
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#1 by blogengage on March 27th, 2008
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I have been seeing more and more bloggers feel this way regarding Google page rank! At the end of the day you have to ask yourself what’s more important to your blogs! Building back links using text link ads or banner ads from friends or having the green little bar over your website in the Fire Fox or Internet Explorer browser.
I personally don’t car about Page rank as I mentioned on other blogs but in all reality I don’t see it going anywhere anytime soon. Let’s say PR does get tossed aside (which is highly unlikely) something new and worse will come along to replace it! It’s like the saying, “the grass is greener on the other side” when in all reality it’s not green but brown dead!
blogengage’s last blog post..The war in Afghanistan, Canadians set date to leave!
#2 by Syed Balkhi on March 27th, 2008
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I agree with every single point. I think Google Pr is a waste and many people stop advertising their site because they don’t want to be penaltised but I ask what would you rather have … quality visitors or Google pr with no visitors.
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#3 by Biztone on March 27th, 2008
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I’ve always kind of wondered about PR. Who cares? Traffic is traffic. People need to worry more about converting the traffic they have, rather then their PR.
-Biztone.
Biztone’s last blog post..Update on going green.
#4 by Jay on March 29th, 2008
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Speaking as a PR4 site owner, “who cares about PR!” There are a bunch of people who get like 5 visits a day and they’re PR3… doesn’t make sense to me. I keep preaching PR is becoming more worthless as we speak!
Jay
Jay’s last blog post..Getting Noticed with Twitter (and Get Some Good Traffic!)
#5 by Dennis Edell on March 29th, 2008
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I agree wholeheartedly that all should stop bowing to the self-proclaimed grand poobah Google.
However, whether it helps in ranking or not is debated all over the net and will be forever it seems.
The other unfortunate thing is, many many advertisers STILL look for that PR when making their decision. That also will most likely continue for the foreseeable future.
No?
(Imagine the faces at corp HQ, if EVERY SINGLE BLOG started selling text links and so forth)
Dennis Edell’s last blog post..Never Stop “Pushing” Your Business Forward