Sometimes the hardest part of running a blog is not in creating the content itself, but in building up good levels of site traffic, and encouraging new and repeat visitors. Here are some tips on how to promote your website and blog, and keep it up to date and relevant:
Web Presence
If you are publishing online you need to be a part of the whole web scene, and create a good web presence that will reach as many people as possible and draw them through to your blog. This is often referred to as ‘social media marketing’ and is basically a way of marketing by utilizing the popular and varied social media scene on the Internet.
- Social networking is an excellent way to increase your web presence and every time you create a profile or post, or send a message to your online friends, make sure you include a link back to your website and tell everyone about your blog. E.g. Twitter is currently one of the popular tool in blogosphere.
- Also take time to look at other prominent blogs on the web (especially those that cover similar subjects to yours), and leave comments and posts that have details of your blog and link back to your website.
- Post relevant articles on magazine sites such as ezinearticles.com or articlecity.com. For example if your blog is about health issues then post articles about natural supplements or natural remedies for example, and leave a visitor hook in each article such as ‘find out more at …’ and then put your website link so that the person reading the article is encouraged to visit your blog for more details.
- Visit forums that are related to your blog and make posts, again leaving links and details that lead back to your website and blog.
Content
If you want people to visit your blog then it does need to be interesting and informative, but that doesn’t mean you have to spend hours slaving away over it. Ofcourse, a Premium wordpress theme would help a lot to make your blog look professional.
- Adopt a conversational, friendly style as this is easy to read, and will help you keep things short and sweet. Aim to make at least two blog posts a week to keep it up to date, and the length should be around 300 – 600 words, too much longer than that and people may get bored and lose interest. Always talk about one topic per blog and try and include some relevant and topical subjects, such as current news/politics/celebrities, as this will be good for picking up keyword referrals on search engines.
- Make it personal – blogs that feel like you know what you are talking about are much more accessible to visitors, so if your subject is online marketing for example, write as if you are describing your own experiences, instead of just a bland text book guide.
Search Engine Optimization (SEO)
Many bloggers ignore SEO as they don’t really understand how it works, but it is an essential part of making sure that visitors are referred from search engines to your blog.
- Once you have created your website and blog you must submit it to as many directories as you can, such as Google and Yahoo, to ensure that it is included on their search engine sites.
- Make sure you have plenty of relevant primary and secondary keywords in your blogs so that when people use a search engine, links to your websites are included in the results. For example if you are writing a blog about the latest web hosting offers, make sure the product names and relevant words like ‘web hosting coupon’ are used frequently to create a good keyword density, and ensure that the primary keywords are used in the title, as this is what the search engine software targets.
Mailing Lists
Set up your website so that it allows people to bookmark you and become free members. This will generate you a mailing list (visitors will have to sign up and provide their email address to become a member), which you can then use to email people every time you update your blog.
- If you have a large amount of members you can use free or paid services to manage all your subscriptions.
- If you want to send out news and information yourself then you can set up an autoresponder system, which will help you send out newsletters easily and keep in touch with subscribers.
And there are more many ways to bring appresiable traffic to a blog. Will be posting more in future updates.
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#1 by Jack on December 5th, 2008
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Very well said..
Nice article..
looking forward for more such good traffic tips.
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#2 by Nishadha on December 6th, 2008
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I guess SEO is the best of the lot , if you rank well for a highly searched term thats a steady traffic for no extra effort. But you have to do some hard work up front though.
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#3 by Hilmy on December 6th, 2008
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High traffic is always a challenge to a website owner. Getting ‘quality’ targeted traffic is even more so.
No one can easily guarantee traffic to your site. Testing is key and test several traffic sources while keep those good ones.
Read Hilmys last blog post..Run Multiple WordPress Blogs On A Single Installation
#4 by Hajib on December 6th, 2008
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SEO is the best way to get quality traffic but SEO is hardest part to do.
Read Hajibs last blog post..Google Personal Indetification Number
#5 by Tom - StandOutBlogger.com on December 6th, 2008
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Fantastic Post! I trying to focus on my content and finding ‘my unique style’, but also I am working on building my mailing list.
Read Tom – StandOutBlogger.coms last blog post..Video: 3 Bloggers Who Know How To Get Pro Bloggers To Respond
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#6 by Ismail on December 7th, 2008
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Great post; I’ve read many similar posts but none of them discussed the methods in depth
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#7 by JWRmedia on December 8th, 2008
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Great article. I totally agree with everything there- and you’ve shared some valuable tips.
Thanks.
#8 by mrdprince on December 10th, 2008
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A very well put blog on bringing traffic. This is what I am currently working on for my site. Also traffic generation for articles on pay sites. I have already begun to see results. Keep up the good information. Thanks.
Read mrdprinces last blog post..Help T.C woman
#9 by digga on December 13th, 2008
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Great Article! I have a similar article on my site, but this one has a few I missed! Please check my site out if you get a chance! Also follow me on Twitter! I’m going to follow you now ..
Read diggas last blog post..Adding You Link to The Wikipedia User Page
#10 by Frank Carr on December 14th, 2008
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I’ve found that SEO is required to get a steady stream of new traffic to your blog. Without it you have to constantly prime the social media pump with new posts and and other promotions. In fact, you can not post on a blog for a year and still get the same amount of traffic day in and day out from Google if you’ve targeted things right.
Of course, getting readers to return is going to be a matter of engaging them with your content enough so that they subscribe to your feed and follow you on Twitter and so forth.
Read Frank Carrs last blog post..Earn Online Cash with One Page Mini-Sites
#11 by Yellow SEO on December 15th, 2008
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Great Article on how to get more traffic to your blog… I notice you didn’t mention feed website? Blogrolls are good way too…
Read Yellow SEOs last blog post..When is a good time to do SEO?
#12 by Rowell Dionicio on December 19th, 2008
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How do you feel about commenting on other blogs? It’s probably not the best way to gain traffic but I do get a few hits from other bloggers’ sites from time to time.
Read Rowell Dionicios last blog post..Reporter vs Expert – Why Most Bloggers Are Stuck Reporting
#13 by Manoj Kumar on January 22nd, 2009
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It nice information regarding gaining traffic to website or blog, I will follow these rules.
Read Manoj Kumars last blog post..Text link advertising
#14 by zahed on January 31st, 2009
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nice post. i liked it
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#15 by Sudipta on March 24th, 2009
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Interesting! I was expecting some more details on social media marketing.
Read Sudiptas last blog post..Technorati Claim
#16 by Hits Buster on May 29th, 2009
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Cool tips, It’s important for new blogs like mine. Can I ask you to drop by and see blog.
#17 by wildcherry on July 16th, 2009
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Txs for the info! I’m targeting 5k readers daily. Right now stuck at around 2k
.
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#18 by SwitchBlade on August 30th, 2009
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Thanks for the insightful article. Many great suggestions.
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#19 by Bill Bartmann on September 2nd, 2009
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Excellent site, keep up the good work
#20 by blog resources on October 12th, 2009
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really i was struggling hard to get traffic to my website but now after reading your post i am in a right way.
.-= blog resources´s last blog ..Blog features that give user’s long-lasting experience =-.
#21 by Thurai on October 13th, 2009
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cool tips, visit my blog on how to make money by blogging using social networking like twitter