The Motive Network powered by Advent 2.0 is an advanced performance ad network that implements two functions critical to internet advertising: a publisher centric advertising network and a direct lead generation network.
Competing companies are one of the other; few if any have truly combined the two. Additionally, Advent provides ad serving and impression tracking capabilities that most networks do not offer. The data model, code model, and system processes are designed by industry experts with years of experience building high volume performance advertising and lead generation networks. All the critical intricacies of
online advertising and lead generation that can only be learned through years of experience are built into Advent. Most other platforms cannot say that and many will contain pitfalls and shortcomings that can negatively impact revenue, and business relationships.
Advent is built on a model that is highly scalable and adaptable to future enhancements as the industry changes. This is critical to being a step ahead of the competition. The ad and lead generation industries are constantly in flux and Motive has designed the network with that in mind.
For Motive, Advent contains features many other platforms simply do not have, like multiple payout support including commission based sales, individual publisher and advertiser allocations and lead routing to multiple advertisers and buyers. On the lead generation side, Advent implements real time and batched lead processing as well as very flexible and powerful data handling and validation capabilities. We offer way more than most cost per acquisition CPA network, and we do it in a user interface (UI) that is extremely easy to use.
Superior User Interface
Advent provides a clean, streamlined user interface that empowers publishers to get to the offers, creative, statistics and campaign information they need quickly. Advent gives publisher the tools to measure important campaign performance metrics across all time periods, campaigns and payouts in multiple perspectives including ‘effective’ perspectives like eCPM and eCPL. Advent provides simple, but powerful filtering capabilities for offers, campaigns and performance statistics. The have streamlined the process for publishers. Checkout this video for more about Advent 2.0.
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#1 by Dennis Edell on October 2nd, 2008
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Another good one to check out, thanks!
Read Dennis Edells last blog post..Coming Soon? Yes They Are I Swear – I Need Your Advice First!
#2 by Eric Tan on October 3rd, 2008
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yeah i need my blog to look like this… =) Nice blog and great review.
I will checkout Motive soon.
Read Eric Tans last blog post..Financial Crisis Update 2
#3 by Steven-Sanders on October 6th, 2008
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I’ve actually been seeing this around on other blogs and have been meaning on checking into it. Great review!
Read Steven-Sanderss last blog post..Brian’s Revolution Theme Is Going Open Source
#4 by brendan jevon smith on November 14th, 2008
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Just wanted to drop a line in here and say thank you for a great review! Motive is excited and looking forward to working with all of you! We are now out of beta and have officially launched the new Motive CPA Network powered by our advent 2.0.
Check out the press release : http://tinyurl.com/5ty4wc
Brendan J. Smith
Chief Executive Officer / Founder
http://www.motiveinteractive.com
http://twitter.com/brendansmith
http://www.linkedin.com/in/motive