Now let me tell you how to make your presence felt in the various Squidoo groups. I know that sounds lame but it’s important. Make your lens informative and interesting. The most difficult part is to ensure that a user’s first visit does not end up being the last.

The brighter side is that if your lens impresses the visitor, you earn yourself a spokesperson. Your visitor may refer your lens to another visitor and so on. Make your content easy-to-read, highlight important content and make your page lively.

Spread the word

That’s easy. You’re on Squidoo, you have a lens and now all you need to do is start talking about it. Email your friends and let them know about your lens, promote it on the forum, other lenses and blogs. By promoting, I mean leaving your lens link in your signature or leaving a polite invite with your comment.

Get out of Squidoo

Starting a blog or a webpage outside of Squidoo could be a great way to boost traffic to your lens. If you fancy yourself as a blogger, try and link it up with your lens and encourage your blog visitors to check out your lens as well. You don’t always have to be the one who blogs about your lens. Get your friends to blog about it, get reciprocal links and use your lensroll to get as many links for your lens as possible.

Get into the group

Squidoo isn’t exactly an upscale social hangout, but being spotted at the right place helps. Join as many groups as you can and leave an impression. Here is a little tip – join as many top 100 groups as possible. Look at the others when you’re done with the top 100.

About angels and masters

Lastly, you can always do with a little divine intervention. If you can’t have it, choose for the second-best alternative. Enter Squid Angels. Invite SquidAngels to drop by your lens and take a look. A word of caution though - invite them only when you are completely confident of your content. While a SquidAngel’s blessings can work wonders for your ratings, if you fail to impress them, you may fall from grace in their eyes.

Another way is to approach other lensmasters. Not everyone will be kind to you but what’s the harm in trying? Approach them with good content and request them to exchange lens rankings. They need you just as much as you need them so hope for the best.