Once you have your lens pages set up you’ll want to promote them using external links as well. One of the easiest ways to achieve this is by using Digg.com. This is a good site for promoting lens pages and ordinary web pages.

Key here is promoting quality content. Digg.com is a site that is very anti-Spam, so if your lens page isn’t providing any useful content, or appears to be too self-promoting, Digg is likely to delete your information and account.

As long as you provide meaningful content related to your subject matter, you won’t have to worry about this. To list your lens pages on dig, all you have to do is:

Log onto your lens page. It will have an address like this: http://www.squidoo.com/yourpagenamehere

Next, you will see a button to the right side of your personal lens page that offers you the choice of “digging” your page. Click the “digg” button.

Make sure your tags have keywords related to your topic. If your topic is information marketing, you can have tags like, “information marketing beginner guide” or other hot keyword phrases.

You will see a prompt where you can add a couple of sentences summarizing the content of your lens. Make sure your sentences are concise and keyword rich. To avoid Digg from labeling your material as Spam, make sure you do not submit too many lenses with the same subject or keyword tags to Digg. Try just a couple to start. You can also avoid trouble by adding your lenses to Digg on different days, so they do not show up at once, increasing suspicion that you may be spamming the site.

Make sure you promote many lenses using different strategies, so if Digg does delete one or two, you still have other lenses you can promote through your Digg account.

Other Promotional Strategies

Naturally, there are a dozen other ways you can get your lens pages listed well to increase your traffic to them, and subsequently to your sites.

One way to do this is to have your lens pages pinged. Simply go to the following web address:

http://www.pingoat.com/

This site will let you ping your lens site, and distribute your site to multiple ping servers. This allows web crawlers to pick up your lens site much faster than they would otherwise.

When you log into this site, just enter your site name and the URL of your site. It’s that easy. You can then check off the boxes you want your site pinged to. Some examples include many popular social networking sites, including sites like technorati.com and my.yahoo.com.

By using Pingoat you can submit your lens site to multiple directories with the click of a single button. Just as with Digg, you will not want to Ping all of your lens sites the same day. Make sure you space everything out so you aren’t flagged as a spammer.

You can also ping your sites manually, by visiting various social networking sites including del.icio.us.