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Social Media Marketing(SMM) What Are The Benefits
Posted by David Hobson | Posted in Social Networking | Posted on 09-08-2008
SMM is particularly useful when you want to publish your articles on Ad-sharing websites such as Triond.com or for selling your products. SMM is often overlooked by people as they either have no knowledge of it or simply believe it doesn’t work.
But what are the benefits of SMM?
Its Cost Effective – Most of the time SMM is totally free if you use websites such as Digg and Reddit to name just a couple.
Fast Turnaround – Hitting the home page of many of the social media websites will instantly send thousands of visitors to your website.
Influence on rankings of search engines – Campaigns of social media marketing make available for their customers, many back links to benefit your business in search engine ranking.
Online conversations related to the brand – The campaign advertises a product more than the traditional methods. You have to put across a message to the end user related to the product, who in turn spreads the efficacy of that product more effectively. This way you socialize with people, build a strong rapport with them, and ultimately get traffic to your business web site.
Trust – Instead of buying a product from any unknown company, buy from a company, which people recommend. You get to meet the initiators through Social media marketing, who played a major role in the overall purchasing process.
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SMM is great and has substantial ROI if you use it right.
People need to follow a few rules though……
1. Dont submit your own stuff on sites like Digg, Reddit and Mixx – Sites like Flickr, I think it’s definitely ok to load up your own stuff.
What does it really say about the popularity of your blog if you have to submit your own stories? When I’m digging, I watch for people who submit their own stuff and don’t digg it. I’ve got a novel idea – BE SOCIAL – It is a social network afterall.
2. Be Active – If you want your items to do well on the social sites – be active on the sites – get to know people.
If you vote on two stories and log out I don’t think you’re going to be successful on the site.
3. Learn a little about the site before you submit there. You don’t walk into a new job and just start doing things without knowing what you’re doing, so why would you sign up on a site and start submitting or participating before understanding what the community and people there are about.
4. Quit trying to game the sites. Attempts at Gaming are just a big time sink. Provide quality content on your site/blog and engage/be social with people. If you do all of the above – you will see major improvements in your ROI for SMM.
I haven’t been able to used them at all. All I have done is to get back links from them.
Read Paul Us last blog post..Courage + money = success [Digg]
Good points there, David. Hopefully people don’t see them as reasons to abuse the service, especially the “free” reason.
In running my own little social bookmarking site I’ve found that there are a fairly large amount of people “abusing” the service. Its an everyday job to run a site like that (even a small one). The amount of spam that needs to be deleted each day seems to grow larger and larger. It can also be tough to filter out whats spam from what is legitimate…
Read SoLinkables last blog post..Facebook, MySpace hit with email virus