Building backlinks is one of the best way to increase traffic to your website and social networking is one method that leads to high quality backlinks. While backlinks have always been an important factor in traffic generation they have gained a new importance since the growth of social networking. Search engines have become very strict about the quality of backlinks and page rank depends as much on the quality of backlinks as their volume.

Given below is some useful information on backlinks and how you can use social networking to get more traffic and improve your page rank. A “backlink” is simply a link that leads from someone else’s website to your own. They are sometimes also called “inbound links”. Backlinks are used by search engines while rating a website.

Social networking websites are regular websites that allow people and organizations that have something in common to stay in touch over a shared platform. They are places where you can meet others and make them part of your social network. You can make friends, build relationships, and you can also promote your product or service.

Once you have created your own website or blog you will be working hard to give it visibility by attracting increasing amount of traffic. Social networking is a good way to achieve this. In order to get backlinks from other websites you can do some simple things.

Leaving comments on blogs is one such activity. You must leave a relevant comment along with your URL. The important thing is that your comment should be related to the blog post and not appear as if you only left the comment to leave your link there.

You can also find some good topic related to your main website and write an interesting article on it. This is among the most effective internet marketing techniques that you can use. Write a good, intelligent, and useful article and then post it on the various article directories. Include your URL at the bottom of the article. Article directories are excellent resources for backlinks.

You should make sure that your article is also published on a web 2.0 website. Go and list your website on social book marking websites as well. Make sure that you keep submitting articles regularly. You can do this yourself or you can hire a freelance copywriter to develop the content for you. Outsourcing of course means you will be paying for it.

If you have some skills in this direction then try creating clipart and screensavers. Offering these for free is also a good way to get more traffic.

Finally, make sure that you are part of a few of the more popular social networking websites. These memberships will be only meant to build your own network and not of overt marketing. As your social network grows you can invite your contacts to join you on the social networking website. This should start a chain reaction that will get them inviting their own contacts and so on. Eventually your network will grow to a point where it becomes truly beneficial.