1. Link Exchanges: Link exchanging is exactly how it sounds. Exchanging of links with another website. Now there is a great caution in doing this. While search engines are not “smart” they are particular about which links to count as valid link or just another link to trick them.
That is why I always tell people that you want to exchange links with related sites rather than the first site that is available. If you have a political blog you would not want to do a link exchange with a car blog or vise versa. A backlink is much better (since it is a one way link) but two way links (such as link exchanges) only work when the websites are related.
There are many websites one can join to find people who are interested in link exchanges but the two most popular ones on the Internet are www.sitepoint.com/forum and http://forums.digitalpoint.com).
Read the rest of this entry »