For every item you add to Squidoo.com you can create 20 tags for your lens. A tag is for all intents, a meta tag. Tags are similar to site descriptions, so you want to create tags that or “labels” for your lens that are filled with keyword rich terms or phrases to promote your site and improve your page rank.
You should always use research to identify the best keywords to use as tags for your lens. For example, use the keyword selector tool at Overture.com to identify popular keywords or keyword phrases you can use as tags for your site.
Just like the content on your sales page is important for the success of your Website, so too is the copy you write for your lens page. Your introduction and the body of your lens page should include strong and compelling copy that will encourage visitors to click through the links you have on your page.
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