Building backlinks is one of the best way to increase traffic to your website and social networking is one method that leads to high quality backlinks. While backlinks have always been an important factor in traffic generation they have gained a new importance since the growth of social networking. Search engines have become very strict about the quality of backlinks and page rank depends as much on the quality of backlinks as their volume.

Given below is some useful information on backlinks and how you can use social networking to get more traffic and improve your page rank. A “backlink” is simply a link that leads from someone else’s website to your own. They are sometimes also called “inbound links”. Backlinks are used by search engines while rating a website. Read the rest of this entry »

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