Marketing Archives - Page 5 of 6

Our services include business mentoring and coaching plus bespoke one-to-one training for small businesses. We also provide general tips and advice for small businesses on our blog based on our own broad experiences (and mistakes!). Let us know about your business problems, challenges, successes and mistakes in the comments of any blog post, because sometimes it’s good just to chat – a problem shared and all that.

We have specialist small business skills such as how to amplify your online marketing through the use of video with subtitles and voice overs to make your website more accessible to a wider audience. And how to expand your business into other countries by using a specialist voice over agency to add foreign language voice overs and subtitling to your video content (BTW we use Matinee Voice Over Agency for our video voice-overs and subtitles). We cover issues and challenges that can give you a better chance of succeeding first time round.

But success is not just about good marketing and identifying the best markets for your product or service so we also advise on how to capitalise on emerging technologies to seize opportunities to develop a ground-breaking reputation and build a respected brand.

So join us by commenting on anything that strikes a chord with you – we love to hear other people’s opinions and if you have a small business success story to share we would be particularly interested to hear about it.

Many startups that have secured funding don't prioritise cost-saving efficiencies particularly when it comes to business premises. But new offices in a smart part of town are a major, and often long-term, financial commitment. There are much more cost-effective options available, for instance, office space in a business startup hub. Or smart storage options like those from Storing.com which can keep costs down by renting smaller office spaces and additionally using off-site storage. Many employees prefer the flexibility of some remote working so large office spaces may not be necessary.

Businesses can reach a wider audience by amplifying online marketing via better use of videos. Using closed captions, subtitles and voice-overs will also ensure your video content is fully accessible to all. Using a specialist voice over agency will ensure the selection of the right voice for your brand that evokes your message in the way most likely to engage potential customers. Whether that is a male voice-over or female voice-over, who speaks with an English accent or even English in a foreign accent (think Volvo and IKEA adverts). And for businesses targeting an international market use foreign language voice overs and subtitling on your video content.

We understand the challenges of the digital space, cutting through the noise and really reaching your audience. We know which marketing media types and platforms provide the best ROI to give you the best chance of building a successful brand and reputation.

Ready to chat about how we can help make your business the next success story? Get in touch at hello@problogineer.com

One of the main issues holding back small business growth is obtaining the funding they need to develop. Although some businesses fail from cashflow problems, more often they simply stagnate because of a lack of funds to grow.

We provide advice for small businesses based on our own experiences (and mistakes!) and sometimes it's good just to chat – a problem shared and all that.

We cover topics such as how to raise funding to grow your business and how to run your business more efficiently to make the most of the cash you have. We cover issues that can give you a better chance of succeeding first time round such as where and how to benefit from government grants and how to attract alternative funding such as crowd-funding and angel investors for direct investment.

But success is not all about the financial side: such as handling cashflow effectively, dealing with debt or where to get loans - so we also discuss cost-saving efficiencies particularly when it comes to staff and premises. Too many small businesses take on the big financial commitment of a swish new office and expensive warehousing facilities too soon. Equally it is no longer necessary to take on all staff as permanent employees as many people prefer the flexibility of freelance work and remote working.

So join us by commenting on anything that strikes a chord with you – we love to hear other people's opinions and if you have a small business success story to share we would be particularly interested to hear about it.