Content Repurposing – One Post Can Make A Month’s Worth of Engaging Multimedia  

Sometimes when you write a blog post, you know that this is the one. It is one that your audience will really engage with, and it has that special something. Of course, this can mean that if you are faced with an empty calendar for the rest of the month. After all, you may be hard pushed to replicate such a great piece, and it can be quite frankly discouraging. However, it is entirely possible to use that one single post to create a months’ worth of content. This means rather than starting a brand-new piece you could actually repurpose great content that you have just written. You can do this so that it fits a range of different platforms that you post on.

Content repurposing is one of the best tools that you can have in your arsenal. It’s a strategic approach to content marketing that means you can work smarter, not harder.

The power of content repurposing

The idea is simple take something familiar, put a different spin on it and you have a new and exciting look at something that you have already put all the hard work into. To put it simply you are giving great content a new lease of life and allowing a different audience to read it, in a slightly different way. There are a number of reasons to consider doing this:

• Maximise your efforts – It takes time, energy, and resources to create high-quality informative content. When you repurpose, it you are getting your moneys worth from all your hard work
• Reach a broader audience – Not everyone will want to see content in the same way or on the same platform, whilst some prefer blogs others might prefer videos. When you change the way, you offer up your content you will be ensuring you reach the widest possible audience.
• Reinforce your message – Repetition is a great marketing tool that helps you reinforce your message and make people remember it.
• Improve your SEO – Fresh content is what search engines love and when you update your content and repurpose it you can improve your visibility by improving your SEO.

How do you go about repurposing your content?

The idea of repurposing content can seem dauting however there are some steps that you can follow which will help you get the best results:

Choose the right blog post

Not all blog posts are created equal, so you need to really look at what you have in order to choose the right post if you want to ensure best results. This means something of value, with well structured points and no outdated information. Consider those posts that are evergreen or have performed particularly well.

Rich in information

Look for posts which are informative and give value to your platform and audience. A how to post for example can be altered to create several smaller social media posts or an infographic

Audience relevance

Think about your audience and choose something that will resonate with them.

Once you have all of this information you will need to pick out the important information from your blog post and choose how you will repurpose it. When you do this, you should be able to make several other posts from the one and create something that will engage your audience.