How to harness video content for SEO without facing a camera
There is no denying the importance of video marketing however for many the idea of being in front of a camera is something that can fill them with dread. If this is you then don’t worry, because you are not alone. There are plenty of individuals who become anxious when it comes to facing the camera. However, this is not something that you should let put you off creating videos as part of your marketing strategy. There are quite a few ways in which you can create great videos without the need to show your face. Read on as we explore how to harness video content without facing the camera.
Testimonials
This is a great way of showing your products in a positive light. If your current clients love your products then they may be happy to help you create a testimonial video. Email them some questions in advance and you could even offer a discount code for those clients who leave you a testimonial that you can use.
Product reviews
Product review videos are another great video marketing idea that mean you don’t need to be in front of the camera. Some great shots of your product from different angles are all that are required to create a good video. Remember to point out the benefits and main features to your audience. The background should be uncluttered and clear to avoid distraction.
You should aim for between 2-3 minutes with your product review and the first couple of seconds should be carefully planned to really grab the attention of the audience. If you don’t want to use your own voice, then hire a voiceover artist to help you. Remember to be authentic and informative.
Stock footage videos
One of the best, and simplest, video marketing ideas is to use free or paid stock footage. Pick the footage you want to use; add a voiceover and you have a finished product. The downside to this is that it can often be hard to find footage that is very specific. When this is the case all you need to do is shoot things that are relevant to your product, and combine it with a voiceover to create a video.
Stock images
You don’t even need a video to create a video, a few stock images can be enough. They just need to be related to your product. Then with the right editing skills you can set about creating a video. Be careful to script what you want as this will help you to search for the best images online to do the job. When you are creating the video, use tricks like zooming in and panning in order to create something that is engaging.
Point of view videos
The final suggestion that we have, and something that is becoming increasingly popular is the point of view video. This is a video that gives the audience the sense that they are holding the camera, and this helps to increase the user engagement experience.
You can attach the camera to your head, or to your vehicle as is frequently the case with travel vloggers. If you want a really professional shoot then GoPro is a great choice. It is costly but well worth the investment.