No matter what sort of business you run, you need to make sure you market it effectively. There is a lot that needs to be considered when marketing a business, from the methods you use to the elements of your company you are going to promote as your USP.
Below, we are going to take a look at seven indications you need to refresh your marketing efforts:
You have been using the same approach for years
There is only one place to begin, and this is with a digital marketing strategy that has not been adapted for years. The Internet is changing all of the time, and you need to change with it if your business is to be a success. You need to make sure you keep up with algorithm changes and the latest digital marketing trends.
You have a high bounce rate
Another sign that you need to refresh your marketing efforts is a high bounce rate. Do people land on your website and then simply hit the back button? This could indicate that you are attracting traffic that is not relevant to your business. Time to reassess your choice of keywords.
You have a high cost per click
If your CPC is high, this means your engagement levels are on the decrease. Once you start noticing that your CPC is increasing, this can be a sign that your advert needs to be updated.
You rely on stock images for marketing
Another sign that there is a problem is if you rely on stock images all of the time. Stock images should be used when you simply do not have any other choice. If you are relying on stock images, it will make your brand look generic. It is time to take some fresh photos for your business.
You’re not getting much engagement on social media
Social media has become a vital tool for businesses today. If you are not getting a lot of engagement, this indicates you need to adapt your approach. Do you use the platforms that your target audience is using? Do you discuss engaging topics, rather than simply posting promotional messages?
Your marketing content is outdated
You also need to make sure that your website and online presence are associated with lots of original and engaging content. Do not simply copy and paste what is already out there. You need to add value to the reader, and that is why up-to-date content is critical.
Data tells you your marketing needs to change
Finally, you will never know how you are performing if you do not use analytics to understand how your marketing efforts are doing right now. If the data makes bad reading, you know you need to switch things up.
As you can see, there are a number of different signs that now is the time for you to refresh your marketing efforts. We hope that this has helped you to understand whether or not you need to take urgent action.