ProBlogineer

Small Business Tech and Marketing Tips

Gold Plating Project Management – A Simple Guide

Gold plating in development is a well known term seen as a negative thing. In project management it can however be a good thing, here’s how.

Project management training covers all areas of project management, with specialist areas of project management being covered by specific certifications, it also covers the many new and established terms within the field. Gold plating is a common term that you may have covered during your project management courses. It is most often used in terms of development, but it can also apply to project management as well.

Email Marketing for Small Businesses

As a small business just getting started, there are tons of decisions that you’re already making: your products, your business model, which technology or e-commerce platform you’re going to be using.   There are also a lot of different options… Continue Reading →

Tips For Protecting Your Data On iCloud

Recent major security breaches have involved celebrities having pictures and other sensitive data being stolen from their Apple devices. This led a lot of people to question the security of iCloud. Whilst you may not be an A-lister, this does… Continue Reading →

Cyber Security For StartUps

A lot of small business owners make the mistake of thinking ‘it won’t happen to me’ when it comes to cyber security breaches. We often have a tendency to assume that cyber attacks only happen to big organisations and conglomerates…. Continue Reading →

Avoid Negative Emotions at Work

The amount of stress and frustration you experience at work as a project manager may not be your choice, but the way you choose to react to those stressful situations is within your control.   These stressful scenarios we talk… Continue Reading →

How the Internet is Helping Bricks & Mortar Businesses Expand their Customer Base

Most large retail companies now have a well-established website and e-commerce facility (if relevant) that complements their bricks and mortar locations and reinforces their brand. Having a strong online presence can expand awareness of their brand and products to a… Continue Reading →

Has It Become Easier To Obtain a Business Loan?

The business loan drought which has prevented many millions of new businesses from getting the business loan they need in recent years is finally over. That’s the view of the Bank of England whose new report says that banks and building societies are showing ‘an increased willingness’ to lend.

Starting Your Own Business in Tough Economic Times

Almost the entire Western world suffered from the recent recession with redundancies and severe cost-cutting measures at an all time high. And the job losses were not only confined to the hire-’em and fire-’em companies who traditionally shed staff in tough economic times. The latest recession affected employees from large and small companies, from family owned businesses and blue-chip corporations. Even the public sector, usually immune from redundancies, had to make cuts in a way unheard of in recent times.

Move Over iPhone Here Comes a New Ethical Smartphone

Fairphone 2 was launched at the end of 2015 as the second implementation of the successful Fairphone, which was the first ever ‘ethical smartphone’ to be produced back in 2013. One of the many advantages of the Fairphone 2 is that it is a step in the right direction for reducing e-waste. Even with the Waste Electrical and Elelctronic Equipment Directive in place – the WEEE Regulations – there is still a growing problem worldwide with electronic waste.

The Fairphone is produced by an Amsterdam-based social enterprise and its production is also improving the working conditions for the people working on manufacturing it in China, which is good news for a company suffering serious health and environmental impacts because of it’s willingness to import much of the world’s electronic waste to dispose of in huge landfill sites.

Yet another advantage of the Fairphone that enables it to be described as an ethical smartphone is that it does not use any materials in its production that have come from conflict mines.

60,000 people that bought the original phone so what’s new in the second version?

The Fairphone 2 aims to change the consumers “throwaway” attitude to electronic gadgets, which is contributing to the growing e-waste mountain. It has done this by being designed in such a way that it is easy to repair – a simple matter that could have a huge impact.

The phone can be opened easily, unlike many of its more well-known competitors, and it is built in a way that makes it easy to repair with spare parts readily available from fairphone.com. This easily-repairable design should encourage consumers to change their attitude towards a broken phone and make their first reaction one to try and have the problem fixed instead of assuming the only solution is to discard the old device and replace it with a new one. The Fairphone 2 is a step in the right direction towards a circular economy instead of the “take, make, use, dispose” attitude of our current linear economy.

How To Bring Traffic To A Blog

Sometimes the hardest part of running a blog is not in creating the content itself, but in building up good levels of site traffic, and encouraging new and repeat visitors. Here are some tips on how to promote your website and blog, and keep it up to date and relevant:

Web Presence

If you are publishing online you need to be a part of the whole web scene, and create a good web presence that will reach as many people as possible and draw them through to your blog. This is often referred to as ‘social media marketing’ and is basically a way of marketing by utilizing the popular and varied social media scene on the Internet.

Social networking is an excellent way to increase your web presence and every time you create a profile or post, or send a message to your online friends and colleagues, make sure you include a link back to your website and tell everyone about your blog. For instance, you post a detailed blog about, say, the best project management qualifications but you want to make sure your Twitter followers, Google+, Facebook and LinkedIn followers are all made aware that you are an expert in project management and have published a definitive guide to project management. You can, of course, do this manually but there are also tools (such as Wordpress plugins) that can help you to automate this process.
Also take time to look at other prominent blogs on the web (especially those that cover similar subjects to yours), and leave comments and posts that have details of your blog and link back to your website.
Post relevant articles on reputable sites too if there are opportunities for guest blogs. For example if your blog is about project management then post articles about project management qualifications and PM training courses for example, and leave a visitor hook in each article such as ‘find out more at …’ and then put your website link so that the person reading the article is encouraged to visit your blog for more details.
Visit forums that are related to your blog and make posts, again leaving links and details that lead back to your website and blog.

Prepaid Mobile Broadband for Small Businesses

In our huge world where we all co-exist in different countries, cultures and time zones, digital communication is the only means to keep various regions connected with each other. Actual wires may connect many parts of the earth – and I’m always astonished to think of the cables running across the floor of the world’s great oceans – but in our advanced digital world an eminent network should not rely on physical connections and should no longer be hindered by tangible obstacles.

The alternative of course is an unobstructed connection facilitated by mobile broadband and wireless broadband.

There is a slight difference between these two terminologies. Wireless broadband is analogous to a cordless phone; it is a technology that works well within a small coverage area just like your cordless phone at home works in and around the house but if you wander off down to the end of the garden and outside range of the base unit then you will lose your connection.

Mobile broadband on the other hand is comparable to the use of mobile phones that have coverage seemingly anywhere and everywhere provided they are within range of a mast.

There are various providers of mobile broadband. The speeds they deliver are almost in the same range. The dependencies and effects of the significant 3G and 4G carriers on mobile broadband service providers is due to the fact that these providers resell the bandwidth offered by those carriers. There are two distinguished classes of service rendered by the prepaid broadband providers. Some of them are beneficial for occasional usage while the others are better for continuous usage.

Best Paid Premium WordPress Themes

Lots of paid and free WordPress themes are available on the market these days. As WordPress’ popularity is increasing day by day, many of the top web designers are using free and paid premium Wordpress themes to develop even large commercial websites. Long gone are the days when Wordpress was merely a blogging app.

The advantages of paid premium WordPress themes are that they give a much more professional look to your site in addition to providing installation and after sales support. They also have exceptionally great features, future free updates and much more.

Recently one of my favourite companies for premium themes, Wpnow, was offering great unique themes at very affordable rates – and no annual recurring charge, this was just a one time fee. I bought 2 of their collection and was really satisfied with their design and, perhaps more importantly, their after sales support. Check them out if you want an inexpensive premium wordpress theme for your site to give a branded professional look and avoid the standard look found with the free themes.

10 Ideas for starting up your own business

We all know how tough the recent recession was, and was for a long time. Even though it is now technically over a common topic of conversation still seems to be about job losses, fear of job losses and possibilities for starting up a small business with a redundancy payment.

So that got me thinking about what type of small business could be started up with a modest capital outlay, but more importantly a business that could survive and thrive if there is another recession.

I’m sure many of you have had those conversations and arguments about what products and services you will continue to buy or use no matter what. Not everyone will agree (please let me know your thoughts) but here is a list of Top Ten businesses that will survive a recession

Could Your New Business Loan Be From a Building Society?

Traditionally, if you were looking for a business loan in the UK then you would be unlikely to approach a building society because they have typically had relatively low lending limits and offered only small loans. But there are now… Continue Reading →

The Realities of BYOD and Security

It is an unavoidable fact that more than 50% of UK businesses have now had their data compromised directly as a result of allowing BYOD (Bring Your Own Device) in the workplace. These figures are as a result of research… Continue Reading →

BYOD for Small Businesses

BYOD (Bring Your Own Device) is already well established in many larger companies as well as smaller ones. It’s not only big business that is taking advantage of all BYOD has to offer. One of the first things that any company needs to consider before anything else is a good policy. Establishing a comprehensive BYOD policy is the underpinning to any successful BYOD programme. We spoke to commercial asset recycling company Coara, based in London, to discuss how they had implemented their policy. The security of their system was especially important because they handle confidential waste disposal and IT recycling on a daily basis so understand the issues involved.

Employees should be provided with proper direction for using their own devices within a working capacity. IT departments also need the authority to manage employee-owned devices and to do so with as much authority as they previously did with company-owned devices.

Some of the most important points to address within a successful policy are naming the devices which are approved by management and security procedures.

There are many benefits for both employee and management in terms of BYOD and these include more power for employees to self-manage which in turn gives employees more confidence in their position of trust within a company; IT hours are saved as employees can update and manage things to a certain extent themselves.

Internet security trends set to dominate

If there is one thing we can all predict it is that Internet security is going to become ever more important. Unfortunately, one of the biggest threats to businesses nowadays is the possibility of a security breach. More and more companies now need to ensure their security strategy is as effective as it can be. Keeping that in mind, lets take a look at some of the trends we can expect to see in regards to Internet security.

Increased Threat To Mobile Devices

We can expect mobile phones to be the targets of many attacks throughout the year ahead. As the days go by our personal lives are becoming more connected with the digital world. From paying bills to checking emails, we use our phones for a whole host of different things that require inputting sensitive data. Unfortunately, mobile Internet has boomed at such a rate that the security features aren’t typically as sophisticated as we’d like. A lot of employees are using their phones at work and employers are encouraging a BYOD (bring your own device) policy. This further increases the risk. Thus, smart phones will undoubtedly continue to be vulnerable, yet we can also expect the security market to adapt to this and they will already be coming up with sophisticated strategies and approaches to make mobile networks less vulnerable.

Learn PPC – Pay Per Click Marketing

It can be hard to make money from publishing online, and the bulk of many website earnings usually comes through affiliate marketing schemes such as pay-per-click (PPC) and cost-per-sale (CPS). With PPC schemes a publisher will agree to host adverts… Continue Reading →

Top WordPress Plugins

The main reasons why Wordpress is such a popular website builder and blogging app are:

There are always frequent updates to the script meaning your information and data are at less risk from unscrupulous hackers.
New features are added in every release enablng you to easily and quickly update your website or blog to take advantage of the new features.
Amazing wordpress plugins are being developed every day (many of them free to use) that mean you don’t have to be a coding whizz or have a huge budget to get a great looking site.
Lots of cool wordpress themes to choose from so that your site reflects your business
Wordpress is a secure blogging platform and website building app

Yes, as you might have guessed I am very much fond of Wordpress plugins and frequently browse the latest plugins list for new and updated plugins. I would like to share with you some of my top favourite wordpress plugins; they will all make your life that much easier

Create a Review Site With The WPReviewEngine WordPress Plugin

We all know how useful Wordpress is when it comes to creating a variety of website types as well as for straightforward blogs. It’s ease-of use in addition to the rage of ready-made themes and plugins to extend a website capabilities has contributed to making Wordpress the website building application of choice for everyone from the humblest blogger to web developers creating commercial sites.

Whether you are a part-time blogger who wants a simple blog to discuss the topics important to you or a medium sized company looking for a budget-conscious way to get a new website (or anything in between) then you can benefit from all the advantages Wordpress brings. Contemporary, mobile responsive themes that make colours, layout and other aspects of web design a doddle. Plugins that allow you to easily add functionality such as search engine optimisation feature, reliable cloud backups or adding social sharing buttons.

For small businesses this is the perfect way to create a new website; it is affordable, easy to choose a suitable design and, even better, easy for you or one of your employees to keep updated without the additional costs of getting a web developer to do it in those early days when you are growing your business.

It is also now possible to create highly profitable review sites with the popular WordPress app together with the WPReviewEngine plugin. You can use the WordPress review site plugin to upgrade either a standalone WordPress site or an existing blog and turn it into a content rich review site with strong affiliate links. The WPReviewEngine plugin is quick and easy to install and offers a number of features including star ratings, comparison tables, customizable display options and sidebar widgets.

« Older posts

© 2016 ProBlogineer — Powered by WordPress

Theme by Anders NorenUp ↑