If you want to find out what your audience really want to see from your content, then you really need to know your audience.
Content trends are continually changing, in fact faster now then every before. With the rise of social media platforms, working out what content will grab the attention of your audience can be tricky. With this in mind, it can be a good idea to understand exactly what it is that your audience really want to ensure that you are keeping their interest.
What is the importance of creating content the audience want?
Keeping your audience happy is essential. Both your current audience and any potential new audience have the potential to become customers. Therefore, you want to ensure that you are actively engaging with them in order to keep them interested. If your content is interesting and shareable then your audience are more likely to share it, and this is also of great value. With the right content, you will be able to grow and retain your audience.
Good content should be written with your audience in mind whilst also allowing you to create drive and impact that will help the overall goals of your business instead of simply being content for content’s sake. You want content that is valuable to your customers, otherwise you may as well not post it.
Do some research
In order to understand your audience you need to do some research. There are tools that can help you with this and they will help you use your time effectively. It is well worth considering these because doing it manually can be very time consuming. Some of the tools like Sparktoro offer free options and are a great all rounder that will do much of the hard.
What you want to be able to look at is how your content is doing against that of your competitors and what your audience are talking about. If you do have a good budget, then investing in the right tools will be incredibly cost effective. They offer you a real insight into exactly how you should be tailoring your content to your audience.
Check industry trends
Look at recent relevant publications, join LinkedIn groups and see what topics are being discussed. You could even take a look at news sites in order to see what innovations and trends are occurring that might be relevant to your industry. All of these make excellent basis for any content that you might want to add to your website.
If all else fails, you could actually ask your audience what they like seeing from you. Ask what they might like to see more of in the future and, perhaps more importantly, what they would like to see less of. This will take the guesswork out of everything. It will ensure that you really are offering your audience the content that they really want to see. Of course you might like to intersperse these with some innovative content that will really get your audience talking.