Branding is an important aspect of any business’ success. Your brand is a combination of a range of different elements that help to define your business. These elements include your business name, logo, slogan, business ethos and motto.
Naming your business
The first step for any business is to come up with a business name. When choosing your business name it is beneficial to start off by brainstorming a list of different names that you could build a brand from. Once you have done this you would then need to shortlist these names and then settle on one that you feel is the perfect option. If you are still struggling to think of a great name for your business, you can use lots of name generators online to help you.
Once you have decided on a name for your new business you need to come up with an eye-catching logo. This logo must be memorable and it needs to be present on all of your branded items so that when you are advertising and selling your product it is easily identified. If you’re not the creative type, this may be worth outsourcing to a creative professional. You can get someone to do this on a freelance basis, so it doesn’t have to bust your budget.
Finding your voice
It is then important to find your voice within your business. This voice will match the audience that you intend on targeting through your brand and will need to be evident in all aspects of your business, from your marketing material, to your slogan and on any social media profiles you have set up for your business. For example, if you are trying to portray a professional image, then it is important that your marketing material, slogan and social media all use formal language. Whereas, if you are trying to portray an image of creativity and youth, then may be fine for you to use more informal language on all of your media and material to target that specific audience. Whether you create this content yourself or have a copywriter do this for you, it would be wise for you to consider your voice and perhaps create a document with your preferred tone within it to refer back to or to pass onto anyone you outsource your content to.
Bringing it all together
The next step in branding is to ensure that all aspects of your business portray this image. If you have created a website to display your business, then every page of your website needs to portray your brand. So for example, if once again you want to portray a formal professional image, then every page of your website will need to use formal language and should also include your logo, which should coincide with colour theme throughout your website so as not to confuse and overload your audience.
As time goes on you and your business is underway, even if it is very successful, you may need to update your brand from time to time, to meet the needs and requirements of your developing customer base. One way to do this is through research. While some brands have stood the test of time well, others may need to change to reflect the changes occurring within your business.