Bite-Size Marketing: Drive Purchase Decisions With A Branded Video

If you want to grab attention on the newly reopened high street it makes sense to develop your marketing mix. And with 84% of consumers purchasing products or services after watching a brand’s video, video advertising could be the most powerful weapon in your arsenal.

Your customers spend an average of 3 hours and 15 minutes a day in front of a screen and promoting your business with video will help your goods and services stand out to the people who need them most.

Video will get you the best possible engagement and return on your advertising, whether that’s online or even on local television. Here at JPIMedia, we recently teamed up with Local TV Leeds to offer our advertising partners high-quality video production, as well as brand exposure on the Leeds Local TV channel.

Contact our market experts to get your business on screen today. We want to help you come out of this pandemic stronger than ever.

Sources: The State of Video Marketing – Wyzowl, 2021

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Our services include business mentoring and coaching plus bespoke one-to-one training for small businesses. We also provide general tips and advice for small businesses on our blog based on our own broad experiences (and mistakes!). Let us know about your business problems, challenges, successes and mistakes in the comments of any blog post, because sometimes it’s good just to chat – a problem shared and all that.

We have specialist small business skills such as how to amplify your online marketing through the use of video with subtitles and voice overs to make your website more accessible to a wider audience. And how to expand your business into other countries by using a specialist voice over agency to add foreign language voice overs and subtitling to your video content (BTW we use Matinee Voice Over Agency for our video voice-overs and subtitles). We cover issues and challenges that can give you a better chance of succeeding first time round.

But success is not just about good marketing and identifying the best markets for your product or service so we also advise on how to capitalise on emerging technologies to seize opportunities to develop a ground-breaking reputation and build a respected brand.

So join us by commenting on anything that strikes a chord with you – we love to hear other people’s opinions and if you have a small business success story to share we would be particularly interested to hear about it.

Businesses can reach a wider audience by amplifying online marketing via better use of videos. Using closed captions, subtitles and voice-overs will also ensure your video content is fully accessible to all. Using a specialist voice over agency will ensure the selection of the right voice for your brand that evokes your message in the way most likely to engage potential customers. Whether that is a male voice-over or female voice-over, who speaks with an English accent or even English in a foreign accent (think Volvo and IKEA adverts). And for businesses targeting an international market use foreign language voice overs and subtitling on your video content.

We understand the challenges of the digital space, cutting through the noise and really reaching your audience. We know which marketing media types and platforms provide the best ROI to give you the best chance of building a successful brand and reputation.

Ready to chat about how we can help make your business the next success story? Get in touch at hello@problogineer.com