Outsourcing your marketing – Go full service, or ‘pick n mix’ your marketers?

If you do not have experience in digital marketing, outsourcing makes a lot of sense. After all, digital marketing is evolving all of the time, and it is impossible to keep up with its pace if you do not dedicate your day-to-day life to this domain. The good news is that there are lots of marketing agencies for you to choose from. The bad news is that it can feel almost impossible to know where to begin when narrowing down your search between full service marketing agencies, and separate experts. 

Typically, you have two options to select from. You can choose a full-service marketing agency that will handle all of your efforts. Alternatively, you can use the services of a number of different marketing agencies, i.e. one marketing company that handles social media, another for SEO, and another for PPC. There is no right or wrong approach. It is all about figuring out what makes the most sense for your business. So, let’s take a look at each option in further detail.

Using a full service marketing agency

If you use a full service marketing agency, this means you are going to be outsourcing to one company, which will handle all of your marketing efforts. They will take care of everything from video marketing to social media marketing. There are many benefits associated with this. It is often much easier and more convenient to simply deal with one team, for example. You won’t have to worry about too many cooks spoiling the broth, as the saying goes. It can often be more affordable to go down this route as well, with a fixed fee service payable each month in most cases. 

On the flip side, there is the concern that you’re not going to benefit from the best possible marketing services if you use a team that is a jack of all trades. Plus, you may end up paying for services you do not really need.

Using several different marketing companies

The other option is to work with a number of different marketing companies. This ensures that you always have specialists working on your marketing team. This means you can hire PPC experts for PPC, social media experts for social media, and so on and so forth. 

You will have great control over your marketing team, and you will be able to put together an approach that is unique to you. However, this can often be more complex, and more costly too. 

Final words on outsourcing your digital marketing

There are many benefits to gain by outsourcing your digital marketing. Not only will you be able to benefit from expert help but you can make your money go a lot further as well. We hope that the clarity we provided you with in this post regarding the pros and cons of using a full-service agency or picking n mixing your marketing team will be a lot of help when determining which approach is best for you.