With a growing number of businesses using Facebook when marketing their business, you must get to grips with what works. The content you share must find the audience you need for your business and that you create content and experiences helpful or exciting to them. The good news is that you can do many things even with a limited budget to get noticed.
One of the first things is creating an easily recognisable brand, making it easy for people to spot you in the crowd, and of course, once you give them the content they want, they will be looking for you.
There is, of course, a what not to do – and that is – stop winging it! You can’t just post and hope any longer, so here we tell you some things that can make a difference when marketing on Facebook as a small business owner.
Facebook Marketing – What to consider
Every post must be made with intent, and you must decide which of your posts to boost and which can do the job without paying. Boosting works, but it’s essential to experiment with the most effective times of day and content types to maximise the impact when the budget is small.
As a small business owner, you could well find yourself competing with well known or larger brands, so you must convey the uniqueness of your brand. Be different, informational, and funny. Show some of yourself. You shouldn’t make every post a pushy sales post. Your audience will want to engage with your business and not always feel you are trying to sell, so find unique ways to draw them in more subtly.
Facebook algorithms also don’t react well to overly promotional approaches with product links. Posts with no overt promotional angles tend to reach a larger audience and see more engagement, driving traffic to check out your business.
Your Facebook page must look right. Your Facebook tabs as the navigation bar for your page must make sense to your audience. It should be easy for them to find the relevant page and access the information or links they need. Make sure you have a review page and respond to comments left. Ensure that links to your other social media channels are all together and that events and product information is easily found. As discussed on its launch in this Forbes article, the Facebook Digital Suite for small businesses can help.
Use Facebook stories for marketing
Add Facebook stories, not just company-specific news, but add interesting links, fun questions, and anything likely to engage your audience and get them clicking your profile.
Lastly, don’t start without a content calendar, it may seem a chore to create, but it will keep you on the straight and narrow. You will be grateful for it when it comes to reducing the time to get the right content on Facebook and other social media platforms, leaving you more time to monitor results and engage with comments.
Facebook is perfect for fast response opportunities to interact with audiences, allowing you to make audiences feel valued and more likely to trust your business and buy.
It’s more about what changes your bottom line than the likes you get!