Small businesses can be at a disadvantage to larger companies in many ways. They often do not have the budget to commit to dedicated marketing departments. However, they still need to build a relationship with customers and potential customers. Content marketing is known to deliver some of the highest ROI per pound spent and has longer-term value than the majority of sales campaigns. Why? Because valuable information surfaces time and again. A good content marketing strategy has long-term benefits that continue to pay dividends long after its creation.
70% of people state they are more likely to purchase from a business that creates informational content, answering their problems and adding value. Therefore, this is a business strategy that no small business can afford to ignore. Quality content is a marketing tool more effective than you would ever believe. Consumers want to know about brands, build relationships and learn about the business. No longer is just having what someone wants enough. Unique content that provides value to your audience will increase brand loyalty and trust for your business. When consumers learn from your content, your business visibility and credibility increase.
Do The Leg Work
Get your website and social media ready to host your content – optimise your sites for easy conversion. Prime your audience to expect something of value, building their anticipation.
Research Keywords and Google Rankings –Keywords must flow seamlessly within the content. Write content that provides answers to the questions your potential audience search for if you want to feature high in Google rankings.
Check Out Competitors And Industry Leaders – your content must be unique, but you can learn valuable lessons from others that do it well.
Self-Sustaining Content Marketing
Effective content should be interesting, valuable to the reader and highly sharable.
Be The Expert – be helpful, answer typical questions, provide case studies to show how your product or service performs or removes pain points. A trusted advisor article that focuses on your audience need brings excellent benefits long after first published. Free advertising that keeps on giving. Establish your business as the expert; use the expertise of others to demonstrate your points.
Create Unique Content – Quality and uniqueness must be a priority over quantity. Using external experts, statistics and resource links will add value and credibility to your content. Use your content to reference other well-known brands and let them know to increase the chance of your content being shared. In this way, you raise your business profile organically. Podcasts and original videos can help you create unique content.
Add Visuals And Infographics – create visuals that offer industry-specific data – become the one others choose to cite. Your business will then benefit, becoming recognised as a valuable source of industry information. Increase your business visibility on the back of others content.