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Understanding Your UK Small Business Customers: Conducting Market Research

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commercial mortgage loan advice - Problogineer

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Small business owners can often struggle to get their business off the ground and start making a profit. We believe that businesses often fail because they have not taken the right approach to marketing – after all we all know it is not because of bad products or services that businesses don't succeed. Often it is a case of not finding the right message to connect with your target audience, or not using the right medium. Some businesses thrive on social media, but definitely not all. Some businesses reach their audience via video (sometimes in multiple languages like here). Yet others need in-depth research to connect with the right people, especially companies like a consultancy firm that needs to demonstrate their expertise in economics consulting, sustainability consulting, IT consulting, HR consulting or any of the other major consultancy areas.

To help you understand the best approach for your business, we provide tips and advice for small businesses (including our accumulated knowledge) on how to get your marketing right, including your digital marketing, search engine optimization and conversion rate optimization. Because you can always learn lessons from other people's mistakes and sometimes it's good just to chat – a problem shared and all that.

We also cover topics such as project management and change management courses to help you run your projects and business more efficiently and occasionally discuss technology as you simply can't run a business without the right tech. We provide training and coaching for business owners that can give you a better chance of succeeding first time round and how to get a blog started - one of the easiest, quickest and most effective ways to promote yourself and your business online.

But a successful small business is not all about the right marketing approach so we also discuss money tips and cost-saving efficiencies particularly when it comes to staff and premises. Too many small businesses take on the big financial commitment of a swish new office and expensive warehousing facilities when there are much more cost-effective options for businesses such as office space in a small business hub or self-storage instead of a warehouse. Equally it is no longer necessary to take on all staff as permanent employees as many people prefer the flexibility of freelance work and remote working.

So join us by commenting on anything that strikes a chord with you – we love to hear other people's opinions and if you have a small business success story to share we would be particularly interested to hear about it.